The story behind Lightroom’s immersive projection mapping

Get an exclusive behind-the-scenes look into London Lightroom’s latest immersive spectacle “David Hockney: Bigger & Closer (not smaller & further away)”. Joined by special guests James Roxburgh, Technical Director at Lightroom, and Reese Kirsh, Segment Manager at Holoplot, to explore the journey behind the experience from concept to delivery. We also discussed technology advancements in the industry, and how future brands can deliver more of these experiences that transport visitors into spectacular new worlds.