news 2021 3 min read
disguise recognised among British businesses with fastest-growing international sales
disguise have secured a spot in the 12th annual Sunday Times HSBC International Track 200, as the sole live event technology provider among Britain’s mid-market companies with the fastest-growing international sales.
2021’s unique Covid-19 edition highlights the important contribution private companies have made during the pandemic and marks the fourth consecutive year we’ve made the paper’s Fast Track league.
2020 saw us lead the way in extended reality and virtual production, accelerating the development of our workflow and launching at a time when the live events industry started acknowledging the need for immersive yet real-time remote output. Since then, over 140 disguise xR stages have been built in more than 35 countries as we continue to support growing demand across film, broadcast, live music, corporate events, education, esports and more.
Following two years of continued research and development alongside our key user community, the disguise xR technology has reached a level of maturity that enabled an official release in April 2020, accelerated by the demand from artists, brands and organisations to engage remote audiences like never before.
Committed to opening up wider access to our workflow, we further invested in developing our rx and RenderStream support for Unreal Engine integration and vx 1 and vx 2 media servers tailored for high-quality productions of any scale. This new technology bundle has also introduced new applications for disguise across on-set virtual production, offering uncompressed real-time rendering solutions that can significantly bring down post-production cost and time.
We also decided in 2020 to offer free access to our Designer licence for 12 months (until June 2021), in addition to launching free online training into our full suite of workflows on our newly-launched elearning platform. All users, new and experienced, now have the opportunity to learn and upskill in their desired workflow at their own pace.
Building for the future
As we continue to lower the barrier of entry to xR and virtual production, our focus remains on providing an inclusive environment for talent from all walks of life to join and grow. In 2021, we launched an internship programme with Kwanda and Workfinder as we strive to welcome more women and those from ethnic minority backgrounds to the team and address the lack of diversity in the technology sector.
“I’m extremely proud of the continued work our ambitious team puts into growing the impact and reach of disguise year after year. To be placed amongst such an impressive list of companies is a testament to everyone’s commitment to ensure we provide the highest quality, cutting-edge technology and best-in-class service to our customers all over the world,” says disguise CEO Fernando Kufer.
