case study 2012 2 min read
Venetian Resort Las Vegas
London based The Projection Studio - led by Ross Ashton - chose disguise to run the permanent projection shows at the Venetian resort in Las Vegas.
The colourful, vibrant giant images are projected on to a 25 × 25 metre canvas forming part of the Venetian’s frontage including a full scale replica of the famous Clock Tower from St Mark’s square in Venice.
A key reason that The Projection Studio was chosen to produce the series of visual shows is Aston’s reputation for pictorial storytelling with detailed historical references. The Venetian’s team wanted each show to have real depth and substance as well as being instantly accessible for the public. The resulting ‘live art’ phenomenon has been hugely successful at the Venetian with the initial three daily shows, and this has now continued with the special ‘Winter In Venice’ work. Ashton explains:
The challenge was to produce a unique and interesting narrative to engage onlookers in each case, which also required a distinctive Venetian feel, and had to be delivered to exceptionally high standards.
With the server room being over 200 meters away from the projection screen and with no sight of the installation whatsoever, the accurate 3D previsualisation abilities of disguise were a crucial part of the solution when working in the server room. Using a remote laptop, the disguise operator was also able to program the installation from the projection tower with a full GUI and total control over the whole installation.
Another problem was that the tower in which the 4 projectors are located is made of metal. With temperatures being extremely variable in the Vegas desert, expansions and contractions happened with changes in heat, causing a slight shift of focus over time. Reacting to such circumstances needs to happen swiftly and easily. In this case, the disguise auto calibration tools really came into their own, allowing the operator to re-calibrate the facade within an hour for 4 projectors, including edge blending and masking.
Equipment
- Designer
- Find out more
- Other equipment
4U v2.5
Credits
- Content Producer
Dandelion and Burdock & San Gung Kim
- Client
The Projection Studio
- Client
The Projection Studio
- Sound design
Karen Monid