case study 2021 pdf
Dreaming big for the Disney+ Hotstar launch
How do you create a launch event that lives up to the House of Mouse’s magical benchmark? For virtual production studio Original Syndicate, the answer was to create an immersive experience using a little wizardry of their own. In this case study you will find out how Original Syndicate used the disguise xR workflow to put on its virtual ‘Disney+ Hotstar Grandfest’ variety show that celebrated the launch of the Disney+ Hotstar streaming service in Indonesia.
100,000 viewers
via Facebook Live
+6,500 comments
recording additional cinematic outputs post-filming
+900,000 subscriptions
in first month
+ 2.5 million
subscriptions to date
The challenge
Original Syndicate’s brief was to produce a live, one-hour variety-style show that featured pre-recorded segments, unique performances from leading regional musical talent, and host interviews with actors, directors and producers. Above all else, the quality of the programming had to live up to the high standards audiences expect from Disney productions.
The solution
In order to meet both Disney’s benchmark for quality and the tight turn-around time, the production needed a balanced deployment of traditional broadcast technologies, like green screen, lighting, sound and MCR configurations, together with the advanced real-time rendering, VFX and hyper-real 3D environment design enabled by real-time rendering engines and powerful disguise media servers.
Overcoming the challenge of limited time was achieved by incredible teamwork. From Disney’s internal teams and their committed network of providers, to the robust and seamless contributions of our partners, like disguise and Notch.
Rob Crawford, Original Syndicate ETD and Managing Director
Equipment
- gx 2c
- Find out more
Credits
- Project Lead:
Christina Han
- Line Producer, Indonesia:
Elisa Setiadi
- Assistant Producer:
Deborah Tan
- Assistant Producer:
Yvonne Lim
- Production Liaison:
Peter Puchner
- Jakarta Studio Producer:
Natasha Christie
- Content Creation:
Chandra May
- OGS Principal:
Ben Roth
- OGS Principal:
Steve Richards
- Executive Producer/ Creative Director:
Rob Crawford
- Lead Technical Integrator:
Josh Moffat
- Lead Sequence Programmer:
Zachary Burton
- Internet Architect/ Comms:
Paul Barrett
- Video Editing:
Nathan Barnier
- DOP:
Madeleine Hall
- GrandMA Operator:
Paul Collison
- Content Operator:
Aaron Marshall
- Audio:
Craig Borg